Submitted by: Uzair Khan
Do you know- 65% of mobile phone users prefer sleeping with their phones next to their beds because they dont want to miss a call or any update? And the fact is this percentage is tremendously increasing. Today, mobile phones play an integral part in our lives.
For marketers, mobile marketing unfolds powerful opportunities on a scale never before seen. Therefore, it is essential to create solid marketing strategies that reach the target audiences in a personal and real-time manner. Remember, mobile marketing is a modern form of marketing.
For being smart about your mobile marketing strategy, you must know the essential aspects of mobile marketing campaigns. Lets have a look at some of them:
Developing a mobile platform friendly website
The size of the smartphone screen doesnt matter as consumers expect to have the same experience with your website as they would on the desktop and in order to meet their expectations a mobile friendly and responsive website is what all you need. Having a website with dynamic features that gives mobile- friendly display and mobile- specific content to the mobile visitors and desktop friendly content and display to the desktop visitor is the ideal.
Start spending in mobile advertising
Among billions of mobile phone users, around 350 billion apps are downloaded and dont be amazed by knowing that they spend 75-80% of their mobile usage hours in apps. Millions of folks are now primarily accessing the internet via their smartphones, so if you are not investing in mobile advertising, you are lacking a great medium of having more consumers.
Mobile commerce is key
Though shopping is not the only and primary activity via mobile, it is tremendously growing as the commerce solution of choice. As per the survey, around 67% users prefer shopping via mobile and it clearly shows that mobile is not now a point of addition to the PC, but its actually replacing the device of choice. So as a brand you should offer a mobile experience that can lead to sales.
Marketing via mobile will change quickly
Marketing via mobile has to be treated as a specialist part of your marketing department. The technology is advancing speedily and so as consumer habits are adapting possibly even quicker. How much time we spend on mobile and what were comfortable doing with them plays a great role for brands to analyze how they can make consumers adapt their business.
Know about mobile search
Determine what your consumers are searching on their mobiles is the key to getting success with mobile marketing. Google is the biggest player for desktop as well as mobile platforms, so you need to make sure to take advantage of all the ways to work best with it.
Personalized message – yesterday
Did you know personalized message can achieve 200% more conversions when compared to the general messages? Remember, if its not at the right time in the right place, then it could be seen as a blast. But the personalized and effective targeting can really boost your ad engagement. Take psychographic and behavioral data one step further as these data are key to developing messages that customers care about and click through.
Consider video ad revenue
According to a survey, video ads tend to have 5% more engagement when compared to static banner ads. Just 3 seconds of auto-play resulted in 57% recall, around 42% higher brand awareness and a measurable impact on purchase intent as well. And as the popularity of mobile videos increasing day by day, its time for brands to get in there.
About the Author: Uzair, VP of sales and Marketing at Enterprise Monkey (
enterprisemonkey.com.au/
), is a techie by degree and a sales and marketing expert by profession. Uzair possess extensive experience in B2B and B2C marketing. He has a keen interest in helping Small and Medium Enterprises to grow and has expertise in implementing the e-business solutions into their businesses for better growth and Productivity.
Source:
isnare.com
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